Release extremely hard levels with unlimited lives to excite players with a relatively inexpensive event

[pigeon_protect]Key Takeaways:

  • Let players experience the thrill and challenge of very high levels to provide more justification for heavy engagement and purchases to progress
  • Consider adding levels so difficult that only a few players actually complete them. Then, post images and names of those players for notoriety. Make names in the format of: first name, last name initial for whales who want anonymity

Feature Description:

    • Farm Heroes released a special event to celebrate their 2,000th level
    • Players are awarded one hour of unlimited lives to play the event
  • The 9-level, 3-stage event awards players after every stage and for completing level 2,000

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More Images:

Additional Information:

  • Release: 2/1/18
  • KPI: Revenue
  • Player motivations: Achieve, Curiosity

Related Features in Database:

Report References:

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