Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We gave each tool the same set of prompts, evaluated the outputs and processes across seven categories, and scored each category from 1–5 based on a grading rubric.
We concluded that Creatify, Pippit, and Symphony are the best AI ad tools based on four key factors:
- Batch generation. These tools can create multiple videos at once from a single prompt.
- Automated workflows. They automatically scrape product pages, identify target audiences, and generate scripts to optimize CTR.
- Polished outputs. Generated videos require only a cursory review and some minor edits before publishing, eliminating the need for manual scriptwriting or arranging clips, music, or voice-overs.
- Convincing UGC-style content. The ads have avatars that look, act, and sound like real people, plus scripts and editing that can seamlessly blend into a TikTok or Reels feed.
Read our full analysis on AI tools.
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