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Angry Birds Friends’ Star Cup: Brawl helped increase revenue 22% 2Mo2M by offering one of the fastest competitions we’ve seen in the casual market.
In this competition, players duel to get the highest score in a single level. Duels award points for seasons that last just 2–3 days. Consecutive wins award more points and bigger prizes.
In the report, we examine why this format appeals to casual players, how the streak mechanic sinks players’ wallets, and how its scoring system increases engagement.
Market Watch: New Apps
Food Stylist by Zeste, which soft-launched in April, is heavily inspired by custom design apps Redecor and Design Home—but uses food styling instead of home decoration.
BTS Island by HYBE IM launched in June and was the 19th highest-grossing puzzle app as of July 1st. This match-3 app, based on K-pop icons BTS, includes a rich story and a number of compelling features that thoroughly integrate the band members.
Download the August Casual Report for our complete analysis.