Chain Reward Purchase Event
Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow Toon Blast’s revenue 19% 2Mo2M and is part of a major trend in the casual market.
Similar events in Royal Match, Harry Potter: Puzzles and Spells, Bubble Pop Origin!, and Wheel of Fortune: Show Puzzles produced an average revenue impact of 6.1% WoW across 10 releases.
Offering a high ratio of free rewards is effective because it causes players to perceive those rewards as more valuable—and any associated payments as less costly. And the unlimited nature of the rewards creates a sense of incompleteness that keeps the event at the forefront of players’ minds.