Challenges Are Fitness Apps’ Best-Kept Secret

Challenges are a proven way to sustain engagement and support long-term user goals.

Apps like Strava and Peloton use weekly and monthly challenges to reinforce core workout mechanics while motivating continued participation. Performance-based challenges tend to resonate with highly motivated users, whereas completion-based challenges are better suited for casual audiences.

When combined with leaderboards and club features, challenges also create opportunities for off-platform community building and even in-person events.

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