Kingdom vs. Kingdom Competitions
Expansion features are consistent, moderate revenue drivers with a relatively low standard deviation of ±23% and an average revenue impact of +3.6% MoM.
To better understand how expansion features produce such consistent results, we analyzed Guns of Glory‘s recent Uncharted Seas expansion, which increased revenue by +15% MoM.
In this feature, kingdoms compete for control of territories on a map. In order to keep individual players from getting lost in this large-scale competition, gameplay revolves around tasks that players complete with their clubs or on their own. Players’ actions on the map also trigger limited-time competitions, which immerses players in the world and drives additional engagement.
Download the October Core Report for our complete analysis.
Video Insights: Designing Progress Meters
How you represent players’ progress within events and features can have a huge impact on engagement. To illustrate the best ways to visualize progress, this month’s video insights dig into leading research on goal-setting and motivation. Check out the video here.