Revenue Analysis

Lily’s Garden was launched in the U.S. on 2/4/19 … as of 4/12/19, it was averaging $11.7K in daily U.S. revenue on iOS.

Graph data is iOS U.S. only

Teardown

The app is a collapse-builder with an emotional storyline, custom design mechanics, leagues with both individual and group goals, and an active live ops system.

Feature Details

  • The new user experience explains how Lily inherited her late Aunt’s House (1).
  • Players are then assigned tasks (2).
  • To complete tasks, players must beat collapse mechanic levels to earn Stars (3).
  • Stars are used to customize the rebuild of the House (4).
  • Connecting to Facebook increases the max lives from four to five.
  • In the league feature, participation in specific events determine a player’s ranking on the leaderboard (5).
    • There are five league tiers with promotion and demotion zones.
    • There are also Group Goals for each tier.
  • Live ops events include:
    • Level events > complete levels > fill the meter.
    • Streak events > complete consecutive levels.
    • League events > qualify > compete (6).

Additional Game Features

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