February 2022 Casual Report

Players complete match-3 levels and challenges to earn currency that they spend to give a character a makeover and decorate a room.

New custom design mechanics

Download the February Casual Report

Homescapes releases the most impactful custom design events in the casual market, averaging 6.6% revenue WoW with a median of 6.7% WoW and a standard deviation of ±9.1%. Birthday Makeover, Homescapes’ most successful custom design event of the past year, helped revenue grow 31% WoW.

Birthday Makeover adopts similar custom design mechanics to those seen in last year’s breakout success Project Makeover by allowing players to give a character a makeover and redecorate a room. The event also includes a dynamic story that makes players emotionally invested in the character, which increases engagement.

Download the February Casual Report for our full analysis.

Fill out the form to download a free sample report today.

We will handle your contact details in line with our Privacy Policy. We will contact you to setup a demo.

TERMS OF USE | PRIVACY POLICY