How Apps Can Benefit From Web Stores

Web stores help developers avoid platform fees by steering users off-app and incentivizing adoption through exclusive rewards, loyalty perks, and in-app credits.

Web stores give developers a way to bypass Apple and Google’s 30% IAP commission, and while direct links from apps are restricted, many use creative workarounds to guide players off-platform. To offset the extra friction, developers often rely on exclusive offers, loyalty programs, and in-app credits to drive adoption.

Read our full analysis on web stores.

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