How To Design Successful Sweepstakes
In Two Dots’ Paradise Prize Pot, players engage in four anniversary events to earn entries for a sweepstakes that awards an $11,000 cash prize, premium currency, and branded merchandise. The anniversary events encourage players to engage and spend often by requiring them to complete levels on the first try and place high in competitions.
Sweepstakes with cash prizes have become a growing trend across mobile gaming, but they must be executed carefully to comply with legal regulations. While cash rewards provide a major draw for sweepstakes, awarding in-game resources and merchandise instead can be an equally potent alternative that helps developers avoid legal complexities.
Read our full analysis of Paradise Prize Pot.
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