How To Make Team Mechanics Optional
Coin Master’s Better Together event boosted revenue by 18.7% WoW by introducing collaborative mechanics to a proven multi-stage mission format. In this event, players complete missions to earn individual rewards and fill a reward meter—either on their own or by teaming up with another player to complete a shared meter. This hybrid approach keeps the event accessible to solo players while adding social incentives that drive engagement and spend.
To incentivize collaboration, Better Together limits solo players to two-thirds of the event’s total rewards, requiring them to team up to earn the final third and fully complete the reward meter. And because each player can only complete a limited number of missions, both teammates must stay engaged to complete the meter.
Read our full analysis of Better Together.
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