How To Monetize Customizable Game Modes

Letting players customize games boosts their perceived sense of and creates opportunities to sell enhancements.

How To Monetize Customizable Game Modes

Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers stackable IAP boosts that enhance the wheel’s prizes, which helped the event contribute to a 12.4% WoW revenue impact.

Across tracked casino apps over the past year, expansion events that gave players some control over their progression (like DIY Feature) generated the strongest revenue impacts. This trend suggests that heightening players’ perceived agency is key to designing successful expansion events.

Read our full analysis of DIY Feature.  

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