The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics.      

  • AppAnnie reported that last year global puzzle game IAP revenue reached $4.5 billion, which was +18% YoY.
    • IAP revenue for match-three puzzle games accounted for $3.4 billion, and was +13% YoY.
  • Datamagic reports match-three is the second most popular genre in Europe and North America.

2019 Q4 Impressions and Revenue by Placement, Geo, and Platform

  • Interstitial ads generated 74% of revenue and 75% of impressions, while rewarded ads captured 26% of revenue and accounted for 25% of impressions.
  • The eCPM for puzzle games in the US was $6-$8, with the UK at $3-$5, and Canada at $2-$4.
  • iOS was the top puzzle game market by eCPM, at $5-$7, with Google Play and Amazon tied for second with $2-$4.

UA Perspective

  • CPM fluctuation makes puzzle apps sensitive to CPIs.
  • Vladimir Ilchenko, Head of UA at Veraxen, believes to increase impression conversion rates focus on the most attractive creatives to your audience.


Full Chartboost article

What would you like to learn about?