Huuuge Casino’s DTC Web Client Plays Like an App

Key Takeaways

  1. Casino apps use notifications to drive players to DTC platforms.
  2. Huuuge Casino’s web client targets all players—not just VIPs.
  3. Huuuge Casino shows players how to run its web client like an app.

Huuuge Casino’s DTC Web Client Plays Like an App

Huuuge Casino launched a DTC web client that players can access via in-applinks. Linking to the web client from within the app allows Huuuge Casino to target all active players, which distinguishes it from other casino DTC platforms that primarily target high-spending VIPs.

Within the web client, a guide instructs players on how to bookmark the webclient on their device’s home screen, which allows them to open and run the web client like an app. Encouraging players to access the web client from their home screen helps Huuuge Casino avoid Apple’s commission fee on purchases made in DTC platforms accessed via in-app links. Read our full analysis of Huuuge Casino’s Web Edition.

A New Web Store and Slots-Driven Competitions

Top casino apps released several noteworthy features and events, including another new web store:

  • In Jackpot Party, an in-app notification links to a web store.
  • In Coin Master, players spin slots during timed rounds to progress through a multi-stage competition.
  • In Heart of Vegas, base spins on slots now award points for a weekly ranking system.

Read our full teardowns of all notable releases in this month’s Market Watch.

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