Executive Summary
Platforms & Regulations
Apps on iOS that require players to sign in using a third-party or social media login service must also offer Sign in with Apple by April 2020.
California’s CCPA contains a few key differences from the EU’s GDPR that companies must adopt by January 1, 2020 in order to comply with both regulations.
Coin Master-Style Events
For the duration of each Mini Pops edition, revenue was +2% compared to the previous period. The closing events of both editions saw the largest revenue increases, +32% and +24% WoW.
Events and Sales Announcement Feature
Revenue was +14% and downloads were +46% 2Wo2W after Cash Frenzy launched the Events & Offers feature.
Collection Missions with Event Store
Quick Hit Slots’ revenue was +7% with downloads +13% 20Do20D (beginning on the same DoW) for the duration of the Santa’s Workshop rewards event.
Market Trends
Collections and mini-games became the most popular event types in 2019, displacing challenges and purchases from 2018. Collections made up 23% of new events, compared to 14% in 2018, and mini-game events jumped to 15%―nearly double the amount from 2018. Purchases fell to the sixth most popular event type.
Bingo Pop released 14% of all new collection events in 2019, the most of any app. Scatter Slots and several Playtika apps (Slotomania, Caesars Slots, and Bingo Blitz) released the most mini-game events.
New L&G Capabilities
Feature Database Tool: Notifications
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Slack Shared Channels
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Table of Contents
Platforms & Regulations
- Sign in with Apple
- CCPA (California Consumer Privacy Act)
Revenue Drivers
- Coin Master-Style Events
- Mini Pops Collection in POP! Slots
- Events and Sales Announcement Feature
- Events & Offers in Cash Frenzy
- Collection Missions with Event Store
- Santa’s Workshop in Quick Hit Slots
Market Trends
- Events in 2019
- Collection & Mini-Game Events by App
Market Watch
- Notable Releases I, II, & III
New L&G Capabilities
- Feature Database Tool: Notifications
- Slack Shared Channels
Appendix
- Liquid and Grit Slots Personas
- Premium Partnerships
- Casino Mechanics Taxonomy

Review all features and events in the Data Tool.