Executive Summary

Platforms & Regulations

Apps on iOS that require players to sign in using a third-party or social media login service must also offer Sign in with Apple by April 2020.

California’s CCPA contains a few key differences from the EU’s GDPR that companies must adopt by January 1, 2020 in order to comply with both regulations.

Coin Master-Style Events

For the duration of each Mini Pops edition, revenue was +2% compared to the previous period. The closing events of both editions saw the largest revenue increases, +32% and +24% WoW.

Events and Sales Announcement Feature

Revenue was +14% and downloads were +46% 2Wo2W after Cash Frenzy launched the Events & Offers feature.

Collection Missions with Event Store

Quick Hit Slots’ revenue was +7% with downloads +13% 20Do20D (beginning on the same DoW) for the duration of the Santa’s Workshop rewards event.

Market Trends

Collections and mini-games became the most popular event types in 2019, displacing challenges and purchases from 2018. Collections made up 23% of new events, compared to 14% in 2018, and mini-game events jumped to 15%nearly double the amount from 2018. Purchases fell to the sixth most popular event type.

Bingo Pop released 14% of all new collection events in 2019, the most of any app. Scatter Slots and several Playtika apps (SlotomaniaCaesars Slots, and Bingo Blitz) released the most mini-game events.

New L&G Capabilities

Feature Database Tool: Notifications

Stay on top of the latest apps, features, events, and more using our new email notifications tool in the Feature Database. Log in to your Liquid and Grit account to get started.

Slack Shared Channels

Get answers fast with a shared Liquid and Grit Slack channel. Ask us questions directly, download resources, start a discussion, and receive our monthly reportsall from your company’s existing Slack accounts.



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Table of Contents

Platforms & Regulations

  • Sign in with Apple
  • CCPA (California Consumer Privacy Act)

Revenue Drivers

  • Coin Master-Style Events
    • Mini Pops Collection in POP! Slots
  • Events and Sales Announcement Feature
    • Events & Offers in Cash Frenzy
  • Collection Missions with Event Store
    • Santa’s Workshop in Quick Hit Slots

Market Trends

  • Events in 2019
  • Collection & Mini-Game Events by App

Market Watch

  • Notable Releases I, II, & III

New L&G Capabilities

  • Feature Database Tool: Notifications
  • Slack Shared Channels


  • Liquid and Grit Slots Personas
  • Premium Partnerships
  • Casino Mechanics Taxonomy

Review all features and events in the Data Tool.

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