Executive Summary
Sales Calendar Bundles
During multiple sales and a SlotoQuest event, revenue was +25% WoW and downloads -24% WoW.
The set of sale events gives players a series of IAP options to boost their progression before and during the SlotoQuest event.
Design week-long event calendars with a coin-sinking event and a series of sales that are designed to widen the payer funnel and drive whale revenue.
Featured Slot Machines
Since June 2017, Gold Fish Casino has released lobby redesigns and features that help showcase featured machines. At the end of 2017, revenue more than doubled due to combining the HDand non-HD versions of Gold Fish Casino.
A new lobby UI uses extra-large cards to highlight new machines, featured machines, and Guest Star Slots. This update increases the number of limited-time content previews and unlockable machines.
Offer nostalgic lobby themes to reduce player’s resistance to spending. Then, increase early retention numbers with better aesthetics and more UI settings.
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[/st_icon_box] [/pigeon_display_when]Table of Contents
Revenue Drivers
- Sales Calendar Bundles
- Deals, Sales, and SlotoQuests in Slotomania
- Featured Slot Machines
- UI Updates in Gold Fish Casino
Market Watch
- Notable Releases I, II, & III
Appendix
- Liquid and Grit Slots Personas
- Premium Partnerships
- Casino Mechanics Taxonomy
Review all features and events released in the Data Tool