Competition with IAP Bonus Rewards
Hit it Rich!‘s Weekly Race World Champions competition feature helped increase revenue 9% MoM by awarding bonuses for IAPs. As players advance to higher divisions, their bonuses grow.
Bonuses for IAPs are rare in competitions in the casino market but offer a powerful incentive for high-spending players. Hit it Rich! could extend the impact of this feature by allowing players to earn points for engaging with other features and events—and by granting additional bonuses as players rank up.
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