Bingo Bash’s Bash Leagues Beta provides a fresh take on competitions by having players compete based on engagement rather than skill. This is the first competition feature that we’ve identified in a top-grossing bingo app in more than two years, and it helped increase revenue 19% 10Do10D.
Bash Leagues Beta ranks players into leagues based on points earned from daily logins, bingo play, and a premium mode. By focusing on engagement, the feature offers an alternative to traditional engagement-based features like missions and challenges (which are likely growing stale for many players).
However, the competition also adopts some conventional mechanics—like seasonal resets, badges, and a global leaderboard—that could be modified to provide an even more compelling experience.
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