On episode 72 of This Week in Games, Sensor Tower speculates that the word game genre will continue to grow, and Roblox raises $150 million with the help of Andreessen Horowitz.

The State of Word Games

  • Future modeling using Sensor Tower’s store intelligence data shows that this year the word game genre will expand both its share of global downloads and its reach.
  • Sensor Tower predicts revenue for the genre will +19% YoY, and downloads will +7% on iOS.
  • Sensor Tower believes increased spend from APAC is fueling this growth.
  • PM Director at WB Games, Adam Tefler, finds assessing potential by IAP revenue misleading, since word games are dominated by ad-based revenue.

Roblox Raises $150 million in Series G Funding

  • Funding is led by Andreessen Horowitz’s late-stage venture fund.
  • Roblox’s 2 million active developers earned $110 million in 2019, which is +63% YoY.
  • TechCrunch reports Roblox is now valued at $4 billion.
  • Considering how profitable Roblox is, Tefler thinks this is senior level Roblox employees cashing out their equity.
  • Tefler believes Roblox’s biggest challenge is to get older with their fan base.
  • Microsoft is building a lot of sandbox games targeting an older audience to possibly entice lapsed Minecraft players.

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