Invest in multi-step buy page logic to drive revenue per transaction and transactions per player. Surprise and delight players with unexpected bonuses post-purchase


  • In DoubleU Casino’s coin store, a special deal is unlockable by purchasing a $99.99 coin package (image 1, first introduced in the May 2017 Social Casino Product Report).
  • Purchasing the coin package awards 100 VIP points (image 2).
  • Coin store purchases also award five days of Special Gifts, an unexpected bonus given to purchasers (image 3).
  • After the qualifying purchase is made, the Prime Deal unlocks, displaying a timer to make another $99.99 purchase with a ‘50% More’ chips bonus (image 4).

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