Executive Summary
App Teardowns
In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics.
Happy Blast was one of the most downloaded puzzle apps in China during the peak of COVID-19 isolation—with 1.6M downloads in three months. The app generates revenue exclusively from rewarded advertisements.
Piggy Bank Event
After the release of Peggy in Solitaire Grand Harvest, revenue was +41% and downloads were -13% WoW. Two piggy bank price points were the 8th and 9th most purchased IAPs during this period.
Mechanic Guide: Banks
This guide highlights IAP rankings, trends, innovative mechanics, and insights for bank features and events.
Custom Insights as a Service
Did you know that you can hire Liquid & Grit to do a deep dive on specific topics for your business? Insights as a Service gives you additional analysis on the subjects that matter to you.
[pigeon_protect]
[/pigeon_protect]
[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).
Already a member? Sweet - just login here and you’ll be all set.
Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.
As a subscriber, you’ll also get:
- Revenue-driving mechanics in concise PDF format
- Downloadable economy, level, and currency spreadsheets
- Deconstructions of upcoming competition in soft launch and breaking the top 100
- Online tools that hold over 15K libraries and years of analysis
- Valuable knowledge that helps you create the best mobile gaming experience
Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies
[/st_icon_box] [/pigeon_display_when]Table of Contents
App Teardowns
- Hay Day Pop by Supercell (in Soft Launch)
- Happy Blast (开心点点消) by Xuchang You (Chinese App)
Revenue Driver
- Piggy Bank Event
- Peggy in Solitaire Grand Harvest
Mechanic Guide
- Banks
Level Design
- New Level Designs I & II
Market Watch
- Notable Releases I & II
Appendix
- Bank IAP Rankings (Casino)
- L&G Puzzle Personas
- Puzzle Product Council
- Premium Partnerships
- Puzzle Mechanics Taxonomy
Review all features and events in the Data Tool.