Executive Summary
App Teardowns
In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics.
Happy Blast was one of the most downloaded puzzle apps in China during the peak of COVID-19 isolation—with 1.6M downloads in three months. The app generates revenue exclusively from rewarded advertisements.
Piggy Bank Event
After the release of Peggy in Solitaire Grand Harvest, revenue was +41% and downloads were -13% WoW. Two piggy bank price points were the 8th and 9th most purchased IAPs during this period.
Mechanic Guide: Banks
This guide highlights IAP rankings, trends, innovative mechanics, and insights for bank features and events.
Custom Insights as a Service
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Table of Contents
App Teardowns
- Hay Day Pop by Supercell (in Soft Launch)
- Happy Blast (开心点点消) by Xuchang You (Chinese App)
Revenue Driver
- Piggy Bank Event
- Peggy in Solitaire Grand Harvest
Mechanic Guide
- Banks
Level Design
- New Level Designs I & II
Market Watch
- Notable Releases I & II
Appendix
- Bank IAP Rankings (Casino)
- L&G Puzzle Personas
- Puzzle Product Council
- Premium Partnerships
- Puzzle Mechanics Taxonomy
Review all features and events in the Data Tool.