Executive Summary

Revenue Driver

Revenue was +6% and downloads were -9% 10Do10D after the launch of the Event Shop alongside The Summer Party Adventure mission event in Angry Birds 2.


Collections were the third most frequently released event type during the past three months after missions and custom design events. Collection event releases have remained relatively consistent over the past year and a half.

During the past year, Disney Emoji Blitz, Cookie Jam, and Best Fiends accounted for two thirds of all collection event releases by tracked puzzle apps. Just under half of tracked puzzle apps include some form of event store.

In the past year, collection events made up 24% of casino event releases, 15% of puzzle releases, and 10% of RPG releases among tracked apps.

Breakout & Soft-Launch Apps

Switchcraft by Wooga and Crooked Pines by MyTona are both soft-launch match-3 apps that include stories driven by players’ choices. Both apps also include custom design elements, although Crooked Pines puts a greater emphasis on custom design in its core progression.

In Sweet Escapes: Build A Bakery by Redemption Games, collapse-3 levels award stars that players use to complete custom design tasks and advance a story. Players earn decorations for inviting friends and daily login rewards culminate in a larger reward on the seventh consecutive day. Sweet Escapes is the 35th highest-grossing puzzle app as of 7/1/20.



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Table of Contents

Revenue Driver

  • Event Store
    • Event Shop in Angry Birds 2


  • Puzzle Event Releases
  • Collection Event Investment
  • Collection Events by App
  • Event Store Features
  • Collection Events by Genre

Revenue Movement

  • Monthly Revenue by Genre

Level Design

  • New Level Designs

Market Watch

  • Soft-Launch & Breakout Apps
  • Notable Releases


  • L&G Puzzle Personas
  • Puzzle Product Council
  • Premium Partnerships
  • Puzzle Mechanics Taxonomy

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