Executive Summary

Single-Elimination Competition Events

Angry Birds 2‘s revenue was +27% WoW and downloads were +21% WoW after the release of the Rowdy Rumble competition event.

Players compete for high scores in this 16-player, single-elimination tournament. Each tournament level can be attempted once every 3 hours, for 24 hours, with additional attempts available for purchase.

Balance fair play with spending incentives to maximize engagement and revenue in competition events. If necessary, make quick product changes to improve balance.

Event Currencies with IAP Bundles

After the release of Spookington Mansion, revenue was actually -1% 2Wo2W due to consecutive weeks of strong revenue. A revenue comparison of four weeks prior shows a +9% during the event. 

Custom design events with event-specific currency sales substantially increased revenue in Fishdom and Homescapes.

Players complete levels or buy IAP bundles to collect event-specific currency. This currency is used to purchase event-exclusive furniture.

Drive revenue in custom design events by locking the most desirable items behind a linear progression and releasing IAP bundles that include event-specific currency.


Table of Contents

Revenue Drivers

  • Single-Elimination Competition Events
    • Rowdy Rumble in Angry Birds 2
  • Event Currencies with IAP Bundles
    • Spookington Mansion in Matchington Mansion

Level Mechanics

  • New Level Designs I & II

Market Watch

  • Notable Releases I & II

Appendix

  • L&G Puzzle Personas
  • Puzzle Product Council
  • Premium Partnerships
  • Puzzle Mechanics Taxonomy

Review all features and events released in the Data Tool.