Executive Summary

Piggy GO – Clash of Coin by HK FOREVER9 TECHNOLOGY

This competitive puzzle app combines a Coin Master-inspired meta-game with a number of popular trends, including board games, character customization, VIP and battle passes, cooking collections, and mini-games.

Small Town Murders by Rovio

Players complete match-3 levels to progress through murder mystery narratives.

Collection Events with Opt-In Difficulty

Panda Pop! has released 11 Panda Rescue events since launching the Panda Pals collection feature. These releases averaged +11% revenue and +4% downloads compared to their preceding periods.

Reward System for Android Purchases

After the June’s Journey Google Play Points launch event, Android revenue was +30% and downloads were +31% WoW.



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Table of Contents

New Competitors

  • Piggy GO – Clash of Coin by HK FOREVER9 TECHNOLOGY
  • Small Town Murders by Rovio

Revenue Drivers

  • Collection Events with Opt-In Difficulty
    • Panda Pals & Panda Rescue in Panda Pop!


  • Reward System for Android Purchases
    • Google Play Points in June’s Journey

Level Mechanics

  • New Level Designs I & II

Market Watch

  • Notable Releases I & II


  • L&G Puzzle Personas
  • Puzzle Product Council
  • Premium Partnerships
  • Puzzle Mechanics Taxonomy

Review all features and events in the Data Tool.

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