Executive Summary

Mechanic Guide: Clubs

In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from our Feature Database.

Product Trends

Club events make up a relatively small portion of puzzle event investments, even though 59% of tracked puzzle apps have club features. Only one app released more than three club events in the past year—and only seven apps released any club events at all.

The number of club event releases in tracked puzzle apps has remained mostly flat for the past year. Club event investment ranks slightly above the median number of releases for all puzzle event types.

Breakout & Soft-Launch Apps

Tiles & Tales by Kuu Hubb Oy combines match-3 gameplay with an interactive story sim progression—two of the most popular genres with female players. Levels award keys that allow players to choose how to progress in four stories.

In Merge Gardens by Futureplay, match-3 levels award resources and wildlife for a customizable garden. Wildlife can be merged to upgrade creatures and unlock new garden areas.

EverMerge by Big Fish Games was the 34th highest-grossing puzzle app less than one month after its release. In this merge-3 app, players clear objects from play areas to collect resources, then merge those resources to create characters, buildings, and more. Characters can make recipes to fulfill orders and unlock new areas.



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Table of Contents

Mechanic Guide: Clubs

  • Socialization & Club UIs
  • Competitions
  • Collaborations
  • Participation Incentives
  • Gifting & Rewards


  • Club Events by Genre
  • Puzzle Club Events by App
  • Puzzle Event Investments
  • Puzzle Club Features

Level Design

  • New Level Designs

Market Watch

  • Soft-Launch & Breakout Apps
  • Notable Releases


  • Revenue-Driving Club Features and Events
  • L&G Puzzle Personas
  • Puzzle Mechanics Taxonomy

Review all features and events in the Data Tool.

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