Executive Summary
Task Challenge Events
Revenue was +33% WoW and +16% 2Wo2W after Fishdom launched Trouble in Paradise. Downloads were flat during this period.
Players earn tokens to rebuild a cabana area. Completing the cabana awards in-game boosts and event-exclusive rewards.
Top-grossing apps have time and capital advantages that make challenging projects more profitable. Original IP is a prime example that generates long-term value for match-3 apps.
Multi-Stage Events
Following the launch of Rachel’s Quest in Candy Crush Friends Saga, revenue was +24% WoW and +18% 2Wo2W. Downloads spiked +21% WoW and +36% 2Wo2W due to being featured in Apple’s “Updated and Upgraded Games” category.
Players collect stickers to unlock a new character in a two-part event. The first part takes place on a quest map, while the second occurs on the main map.
Drive downloads with user acquisition videos that highlight new boosts … and, by leveraging platform relationships. Then, design event-specific levels to display new boosts.
Table of Contents
Revenue Drivers
- Task Challenge Events
- Trouble in Paradise in Fishdom
- Multi-Stage Events
- Rachel’s Quest in Candy Crush Friends Saga
Breakout App
- Merge Magic by Gram Games
Level Mechanics
- New Level Designs I & II
Market Watch
- Notable Releases I, II, & III
Appendix
- L&G Puzzle Personas
- Puzzle Product Council
- Premium Partnerships
- Puzzle Mechanics Taxonomy
Review all features and events released in the Data Tool