Key Points

  1. Best Fiends increased iOS U.S. revenue 109% due to strong downloads and feature releases
  2. Hard Levels that unlock discounts spurred a 21% WoW revenue increase for Pet Rescue Saga
  3. A Task List with a ‘skip-a-day’ option boosted revenue 16% 2Wo2W for Fishdom
  4. A complex level mechanic Dark Chocolate was released by Candy Crush Saga

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Table of Contents


  • Best Fiends Revenue Growth


  • Level Unlock Discounts
  • Task Lists


  • New Level Mechanics


  • Notable Releases


  • Player Motivations
  • Puzzle Personas
  • Data Collection Process

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