Key Points

  1. Best Fiends increased iOS U.S. revenue 109% due to strong downloads and feature releases
  2. Hard Levels that unlock discounts spurred a 21% WoW revenue increase for Pet Rescue Saga
  3. A Task List with a ‘skip-a-day’ option boosted revenue 16% 2Wo2W for Fishdom
  4. A complex level mechanic Dark Chocolate was released by Candy Crush Saga

Table of Contents

STRATEGY INSIGHTS

  • Best Fiends Revenue Growth

REVENUE DRIVERS

  • Level Unlock Discounts
  • Task Lists

LEVEL DESIGN

  • New Level Mechanics

MARKET WATCH

  • Notable Releases

APPENDIX

  • Player Motivations
  • Puzzle Personas
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>

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