Executive Summary

Revenue Driver

After the launch of Crucible of War, Star Trek Fleet Command‘s revenue was +88% and downloads were +29% 3Do3D compared to the same days from the previous week.

Revenue Movement

Summoners War combined the 6th Summonerversary collection event with retention bonuses, new IAP bundles, and boosts targeted at new players. A major downloads push included animated cinematics and emphasized free items (video). These efforts resulted in substantial growth: revenue was +82% and downloads were +273% MoM following the event’s release.

Investment Trends

Collection feature investment is up 33% in tracked apps for 2020 compared to the last four month of 2019. Challenge feature investment is up slightly in April after remaining relatively flat since September.

Breakout & Soft-Launch Apps

The Seven Deadly Sins by Netmarble Corporation

This anime adaptation includes fully voiced cutscenes with the original cast of actors and an AR integration that lets players take pictures with their characters.

Vanguard ZERO by Bushiroad International

This mobile port of the Cardfight!! Vanguard trading card game and anime includes simplified rules optimized for mobile and a story mode with animated cutscenes.

Disney Mirrorverse by Kabam Games

Classic Disney and Pixar characters have been reimagined for a unique universe and story. A branching quest map lets players choose their own paths.

Similar multi-path maps contributed to a +29% WoW revenue increase in puzzle app Bingo Bash‘s Merry Maze expansion feature.


Table of Contents

Revenue Driver

  • Accessible Club Challenge Event
    • Crucible of War in Star Trek Fleet Command

Revenue Movement

  • Downloads Push and Revenue Spike
    • 6th Summonerversary in Summoners War

Investment Trends

  • Collection & Challenge Features
    • Collection Features by App
  • Collection & Challenge Events
    • Challenge Events by App

New Content

  • Content Releases

Market Watch

  • Soft-Launch & Breakout Apps
  • Notable Releases

Appendix

  • Premium Partnerships
  • RPG Mechanics Taxonomy

Review all features and events in the Data Tool.

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