Executive Summary

Customizable IAP Bundles

After the release of the challenge event Mid-Autumn Festival, revenue in Last Shelter: Survival was +23% and downloads +28% WoW. During the challenge event Harvest Festival, revenue was +38% WoW. Both events offered customizable IAP bundles.

Players can customize IAP bundles to assist with event progression. Each bundle offers multiple combinations of boosts, resources, and items.

Set customizable purchase bundles at a few lower price points to drive conversions. Then, use post-purchase upsells and mini-games to increase revenue per payer.

Siege Events

During two of the more recent releases of the Red Guard Raid event in Guns of Glory, revenue was +4% WoW (9/17) and +24% WoW (10/1). 

Player alliances defend against 20 waves of Red Guard Raids. To successfully defend the raids, players must kill at least 50% of raiders. Raids do not damage player troops.

Add VIP levels to recurring events to create longer-lasting revenue impacts. Boost whale engagement by including rewards for alliance and individual performance. 



[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]

To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).

Already a member? Sweet - just login here and you’ll be all set.

Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.  

As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
  • Downloadable economy, level, and currency spreadsheets
  • Deconstructions of upcoming competition in soft launch and breaking the top 100
  • Online tools that hold over 15K libraries and years of analysis
  • Valuable knowledge that helps you create the best mobile gaming experience

Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies

[/st_icon_box] [/pigeon_display_when]

Table of Contents

Revenue Drivers

  • Customizable IAP Bundles
    • Combination Packages during Challenge Events in Last Shelter: Survival
  • Siege Events
    • Red Guard Raid in Guns of Glory

New Content

  • Content Releases I & II

Market Watch

  • Notable Releases I, II, & III


  • Premium Partnerships

Review all features and events released in the Data Tool

What would you like to learn about?