Seasonal Collections Are a Major Trend
In Candy Crush Saga’s Pins, players progress in several base game features and events to earn pins that help them complete 15 seasonal collection sets. This strong integration across the app’s live ops creates a secondary progression that incentivizes deep engagement. And unlike other apps that let players buy collection items via IAPs, Candy Crush Saga only lets players earn pins through gameplay, reinforcing the feature’s focus on sustained engagement.
Over the past year, collections were the most released and successful season type among casual apps—including eight new releases by puzzle apps. As of May 2025, 24 of our 60 tracked casual apps offer a seasonal collection.
Read our full analysis of Pins.
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