Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. – Harvey Firestone, founder of Firestone Tire
Today, the social casino market is competitive; organic growth is driven by word-of-mouth, iOS release times are short, and even IP is at risk. What we have left, as Harvey stated, is our innovative ideas.
This month, Slot Bonanza continues to invest in skill-based bonus games. Check out New Innovations to see their Blocks Destroyer machine; a new take on the 1979 classic Atari game Breakout. In a role reversal, Zynga was compensated to promote IP—see the Skecher machine released by Hit it Rich.
A growing trend is combination video and stepper machines. Caesar Slots initiated this in January with Power of Christmas. This month, it’s House of Fun’s Hot in Rio and Viva Slots Las Vegas’ Cashing Fire. Consider adding a combination machine to your roadmap.
Lastly, don’t overlook the Deep Dives. Slot Bonanza’s Spin of Fortune has a 95% hit frequency. Twin Fire was the real money machine that inspired many social features released in the past six months.
Focus on the ideas.