Content is King

Two major strategic developments indicate a shift in power from platforms to developers. Epic Games is bypassing the Google Play Store and Netflix is testing circumvention of the iOS Apple Store. The success of these ventures could lead to profit growth for developers

New App: Lightning Link Casino

Product Madness’ new app Lightning Link Casino was hard-launched in May and is now generating over $15K per day and averaging 2K per day in downloads. 

The app is still testing core features, including a season-based missions system. The daily bonus is a Lightning Linkinspired mechanic


Table of Contents

STRATEGY INSIGHTS

  • Content is King
  • New App: Lightning Link Casino

FEATURE RECAP

  • Unlocking Avatars

REVENUE DRIVERS

  • 1-on-1 Tournaments
  • Bonus Spend Bundles

REMOVED FEATURES

  • Tournamania

MARKET WATCH

  • Notable Releases I & II

APPENDIX

  • Player Motivations
  • Puzzle Personas
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>

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