Top Points
- DoubleDown Interactive released a new app, DoubleDown Fort Knox. A $4.99 auto-renewing subscription currently drives the most transactions
- POP! Slots paired the release of the Kong machine with a Cash Wheel event to drive a 50% WoW spike in revenue. Then, they released a missions event, Prize Empire, to spur a 23% WoW peak
- Slotomania’s new Hidden Objects-inspired event Private Eye Lucy & I drove a 13% 3Do3D increase in revenue. Adding mini-games from other genres is successful and well-utilized in Hidden Objects apps
- Hit it Rich! removed Charms. Charms/Boosters are effective purchase sweeteners. However, don’t expect them to drive strong social or purchasing behavior
- Tons of content was released this month across the market: Slotomania released a Slotoquest with Farms … Big Fish Casino improved the Clubs experience … and, DoubleDown Casino released a Drip Offer package
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[/st_icon_box] [/pigeon_display_when]Table of Contents
STRATEGY INSIGHTS
- New App: DoubleDown Fort Knox
REVENUE DRIVERS
- Replayable Missions
NEW INNOVATION
- Outside Genre Mini-Games
FEATURE RECAP
- Tournamania in Slotomania
REMOVED FEATURE
- Charms in Hit it Rich!
MARKET WATCH
- Notable Releases
APPENDIX
- Player Motivations
- Player Personas
- Data Collection Process
Continue on to the Market Watch to see every feature released >>