Top Points

  1. DoubleDown Interactive released a new app, DoubleDown Fort Knox. A $4.99 auto-renewing subscription currently drives the most transactions
  2. POP! Slots paired the release of the Kong machine with a Cash Wheel event to drive a 50% WoW spike in revenue. Then, they released a missions event, Prize Empire, to spur a 23% WoW peak
  3. Slotomania’s new Hidden Objects-inspired event Private Eye Lucy & I drove a 13% 3Do3D increase in revenue. Adding mini-games from other genres is successful and well-utilized in Hidden Objects apps
  4. Hit it Rich! removed Charms. Charms/Boosters are effective purchase sweeteners. However, don’t expect them to drive strong social or purchasing behavior
  5. Tons of content was released this month across the market: Slotomania released a Slotoquest with Farms … Big Fish Casino improved the Clubs experience … and, DoubleDown Casino released a Drip Offer package

Table of Contents

STRATEGY INSIGHTS

  • New App: DoubleDown Fort Knox

REVENUE DRIVERS

  • Replayable Missions

NEW INNOVATION

  • Outside Genre Mini-Games

FEATURE RECAP

  • Tournamania in Slotomania

REMOVED FEATURE

  • Charms in Hit it Rich!

MARKET WATCH

  • Notable Releases

APPENDIX

  • Player Motivations
  • Player Personas
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>

X
Our website uses cookies to ensure you get the best experience. Read our Privacy Policy.

What would you like to learn about?