Top casino apps have released just four cosmetic features in the past year, but those features have had a relatively high average revenue impact of 5.6% MoM with a median of 4.8% MoM and a standard deviation of ±12.2%.
Lucky Look is Caesars Slots’ third recent feature to include cosmetic customization. The first two were Prize Pet (20% rev. MoM) and My Fortune Palace (24% rev. 51Do51D). Following the release of Lucky Look, Caesars Slots’ revenue increased 11% 2Wo2W.
In Lucky Look, players play slots or engage with other features to unlock skins that allow them to customize the betting area. Caesars Slots also implies that different looks will affect players’ luck, which may cause players to spend more.
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