The market is shifting towards more complex and polished features.

A primary reason is that these type of features, while costly to build, are harder to replicate. For successful features, this means your app reaps the value of the innovation for a longer period of time.

Additionally, more polished features have significantly less upkeep costs … an important component to high ROI over the feature’s lifetime.

To alleviate upkeep costs on select features, consider a new option: temp-features (features that are released with a fixed time frame for about a month). A key advantage of temp-features is the ability to easily remove them (because  they are released to players with an end-date).  This effectively eliminates upkeep costs on low-value features.

Temp-features also make it harder for competitors to replicate the entire app experience … since your app will change more frequently. Stack a few strong temp-features in a row, and you will have a dominant roadmap.

Lastly, temp-features generate organic lift upon release and conclusion (like daily events), keeping your game fresh and your players excited.

“When we consider a project, we really study it—not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work hard to do the best possible job.” – Walt Disney


Table of Contents

RETENTION & SINK

  • Time-Based Coin Sinks
  • Booster Faucets

REVENUE

  • Clan Chests with Leaderboards

LEVEL DESIGNS

  • New Level Designs

MARKET WATCH

  • Notable Features I & II

APPENDIX

  • Player Motivations
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>