Key Takeaways: G2E Overall

  1. The gap between RMG hardware and social mobile devices continues to widen … while the gap between RMG mechanics and social mobile mechanics shrinks
  2. Mechanics are becoming more communal across RMG developers due to the IP patent exchange
  3. Art and animations improved for all developers … particularly those that traditionally targeted Plain Jane player types
  4. RMG designers employed persistent mechanics, like boosting every tenth spin, to capitalize on a proven engagement tactic in social mobile
  5. IP continues to play a major role in new machine development. Zynga’s FarmVille even made an appears in the Aristocrat booth

Key Takeaways: Top Developers at G2E

  • Aristocrat released a Mad Max machine that experimented with reel spinning, a FarmVille machine with a social variation on Lightning Link, and a new Buffalo machine with persistent free games (a mechanic also in the FarmVille machine).
  • KONAMI integrated other games (e.g., pinball, coin dozer, and lottery ball picker) into slots machines … a tactic already utilized in social. In Fortune Bank, KONAMI let players opt-in to a ‘higher bet/higher potential win’ play mode.
  • IGT released several machines with persistent boosts that are awarded on the tenth spin (the Scarab machine has a strong implementation). Coin O Mania appears to be IGT’s machine for social players with tons of action, high hit frequency, and cartoony art. The Adam Levine IP machine incorporated a Guitar Hero bonus game and an intuitive three-wheel bonus.
  • Scientific Games continued to leverage the Bond IP with a 4D/2D machine and another art-focused machine, Live and Let Die. Scientific Games iterated on some proven machines, like U-Spin, Dancing Drum, and The Price is Right. Bigger and better hardware was evident (SG even added a wheel that players can spin).

Due to type of content gathered at G2E, this month’s Slots Design Report will be online-only. The coverage focuses on the top four publishers. Click here for details on Aristocrat, KONAMI, IGT, or Scientific Games.

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